What is sustainable living, and how does it benefit our environment? These questions and more are answered in this volume about living an environmentally friendly life. Young readers will learn how to think critically about their own carbon footprint. They'll be inspired to use and re-use recycled materials, and choose renewable energy sources instead of fossil fuels. Interesting fact boxes, a detailed glossary, and bright, full-color photographs provide additional information about this essential environmental topic. Young readers who are passionate about environmental conservation will enjoy this engaging resource.
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Welcome to Audio Learning from Assemble You. If you're keen to reduce your environmental footprint but need help determining where to begin, this lesson is for you. We'll explore what sustainable living entails, its benefits, and the barriers you may encounter. We'll conclude by offering actionable steps to address these obstacles. While living a more sustainable and eco-friendly life is important, it can sometimes feel daunting. It's common to feel like the challenges outweigh the benefits, and the practicalities of starting a sustainability journey can be overwhelming. Sustainable living involves considering the impact of your lifestyle on the environment and finding ways to live in a more environmentally conscious manner. While it's easy to feel helpless as an individual, power lies in the collective effort of making simple changes and raising awareness. Working together is what leads to progress. Join us to discover how you can make a meaningful impact and address the climate emergency. Learning Objectives Establish what sustainable living is. Identify the benefits of sustainable living. Examine how to overcome the barriers to sustainable living.
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Purpose The purpose of this paper is to investigate attitude of Indian consumers towards sustainable living. For the same, the construct of sustainable living is defined and its dimensions are explored. Then, consumers are segmented based on dimensions and profiles of identified segments are discussed upon.
Design/methodology/approach A questionnaire was developed and introduced on a sample of one thousand consumers from three geographical areas of North India including Haryana (A Northern State), Delhi (National Capital Territory), and Chandigarh (Northern Union Territory). For analysis, principal component analysis, confirmatory factor analysis, cluster analysis, correlation, and chi-square were the statistical techniques applied.
Findings Seven types of people attitude including attitude towards conserving ecology, anticipating mounting waste, need for recycling, civic norms, overcoming green myopia, environmental thinking, and norms for sustainable mobility were obtained. Based on cluster analysis, five consumer segments, namely, role models, upbeaters, rosy, bewilders, and disorients were observed. It is further found that major proportion of Indian consumers fall under the category role models with highest proportion of respondents in this segment.
Research limitations/implications The determinants of attitude and testing the theories of attitude formation can be an interesting area to study on Indian consumers. This kind of studies too can be replicated in other cultures and varied contexts. A unique point of further research emerges with the finding of variable gender. Hence, gender differences regarding sustainability or sustainable living can be investigated and reasons can be found out for gender gap.
Practical implications In light of the findings, this research offers a unique 3 Ss stop → stare → speedup strategy to national as well as international marketers. The stop strategy is for bewilders and disorients segments. Stare strategy is for consumers of upbeaters and rosy segments, and the word speedup stands for role models. Accordingly, marketers need a comprehension on profile of role models as identified in the study in terms of aged males, highly educated married people who live in joint families.
Social implications Consumers as part of society can play a big role for enhancing green practices, thus, need to take initiatives and revolutionary actions regarding protection of environment. If consumers will be more willing to help solve environmental problems, then there will be less need for government interventions.
Originality/value Attitude towards sustainable living in India has been explored; and to the best of researchers' knowledge, the kinds of findings on Indian consumers are reported for the first time in literature. The information generated may have beneficial practical information for the businesses which see India as their potential target market. This study also uniquely identifies three components of sustainable living in the form of civic norms, environmental thinking, and norms for sustainable mobility.
"This book presents the results of a multi-annual project with sustainable Living Labs in the United Kingdom, Sweden, Germany and the Netherlands. Living Labs - as initiated by the authors - have proved to be very promising research, design, co-creation and communication facilities for the development and implementation of sustainable innovations in the home. The book provides an inspiring introduction to both the methodology and business modelling for the Living Lab facilities."--
"The Transition to Sustainable Living and Practice" provides a series of insights into real alternatives to the current economic malaise, with an examination of key themes such as transition towns, traditional villages, new green financial concepts, the sustainable utopia, co-operative farming, sustainability and activism, ecofeminism, green protectionism, intentional communities and a green philosophy of money.
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